Influencer Partnership Collaborationoff-road story Telling
A long-term collaboration with @137_adventures beginning in 2022, centered around cinematic off-road storytelling, installation content, and creator-focused marketing featuring the Ram TRX and OPT7 lighting products.
In 2025, the partnership expanded into overland-focused campaigns for Trail Benders Overland, showcasing the 2024 Ram 2500HD equipped with OPT7 AURA Quantum Rock Lights and the Redline Triple LED Light Bar.
A creator collaboration developed to support the launch of the new OPT7 AURA Pro V2 through an installation and feature showcase video focused on product education, ease of installation, and real-world automotive use. The project combined cinematic storytelling with hands-on demonstrations to introduce the product across social media and digital marketing platforms.
Collaboration:
YouTube: @137adventures
Instagram: @steven_koonce_official
A creator collaboration with Steven showcasing the OPT7 AURA Photon Rock Lights through off-road content focused on the product’s compact size, durability, and real-world performance across YouTube Shorts and Instagram Reels.
Behind-the-scenes coverage capturing cinematic off-roading footage alongside Steven’s team during production for the OPT7 brand video campaign.
Behind-the-scenes coverage
A creator collaboration with Steven featuring the 2024 Ram 2500HD to showcase the installation and functionality of the OPT7 AURA Quantum Rock Lights. The video highlighted the app integration, remote-control features, and real-world off-road lighting performance through hands-on demonstrations and cinematic automotive storytelling.
Collaboration:
YouTube: @TrailBendersOverland
Instagram: @steven_koonce_official
Steven’s 2024 Ram 2500HD to showcase the installation process of the OPT7 Redline Triple LED Light Bar using the hardwire method. The video focused on hands-on product installation, lighting performance, and educational automotive content tailored toward the off-road and truck enthusiast community.
