Nancy is a marketing, community, and creator partnership professional with over 8 years of experience building authentic brand relationships through influencer marketing, experiential campaigns, and digital storytelling across the automotive, e-commerce, lifestyle, and community spaces.

Her background combines both creative strategy and operational execution — leading influencer campaigns, ambassador programs, product launches, content coordination, and customer experience initiatives while creating meaningful connections between brands and communities. Throughout her career, she has managed creator partnerships, organized grassroots events, coordinated social-first campaigns, and developed scalable community-driven marketing strategies designed to increase engagement, visibility, and long-term brand loyalty.

Most notably during her time at OPT7 Lighting, Nancy independently built and managed “Team OPT7,” a creator and ambassador program centered around automotive culture, enthusiast communities, and authentic creator relationships. She led influencer outreach, partnership development, content coordination, event activations, and campaign execution while collaborating with creators across the United States and internationally.

In addition to influencer marketing, Nancy played a key role in product launch initiatives and beta testing campaigns, including managing creator sourcing, content deliverables, customer feedback loops, and marketing asset coordination for automotive product releases. Her work bridged the gap between creative teams, product development, social media marketing, and community engagement.

Beyond digital campaigns, Nancy has also helped cultivate and grow local community-based organizations through fitness, volleyball, running, and lifestyle initiatives focused on creating inclusive environments centered around connection, consistency, and shared experiences.

In 2025, Nancy received recognition from USDC Circuit Drift/Formula Drift for her valued partnership and contributions alongside OPT7 Lighting, supporting community engagement, sponsorship collaborations, and automotive culture-driven marketing initiatives.

She thrives in environments where community, creativity, and brand experience intersect — bringing together people, storytelling, and strategy to create impactful and authentic experiences both online and in person.